We Name Retail Email Expert Chad White as Research Director

From: Smith-Harmon
Subject Line: Stop the Press!
Date: December 1, 2008

Smith-Harmon Names Retail Email Expert Chad White as Research Director
Email Marketing Agency Launches Research Library

SEATTLE, Dec. 1, 2008 — Smith-Harmon, Inc., an email marketing strategy and creative services agency, today announced the appointment of respected email industry expert Chad White as its Research Director. In this newly created role, White will produce research on retail email marketing practices, perform industry outreach and help support Smith-Harmon clients.

“I am proud and excited to announce that Chad is joining the Smith-Harmon team,” said Lisa Harmon, Principal. “We have long admired his invaluable contributions to this space, including his Retail Email Blog, his research reports on email marketing best practices and trends, his insightful Email Insider columns, and his involvement with the Email Experience Council. Chad is well-known throughout the industry for his thought-leadership. His knowledge and experience will not only add tremendous value to Smith-Harmon, but will continue to benefit all marketers through our newly launched Research Library.”

All of White’s upcoming research reports, including a recap of Cyber Monday activity later this week, will be available for download in the Research Library, along with research from other Smith-Harmon team members.

Aaron Smith, Principal, said: “We are delighted to have Chad join our team. His efforts will figure significantly in the enhancement of our research and strategic consulting service offerings. Not only is Smith-Harmon positioned to offer our clients deeper and broader support; we are also poised to better serve the entire industry by becoming a premier source of quality research.”

Prior to joining Smith-Harmon, White was the Director of Retail Insights and Editor-at-Large at the Email Experience Council (eec), the email marketing arm of the Direct Marketing Association. He headed up the eec’s research efforts, writing dozens of reports, while also working with the eec’s Member Roundtables to hone and publish their research. Before the eec, he was an editor at Dow Jones & Co. and a managing editor at Condé Nast.