Video in email!

By Amy Hamilton on December 17, 2008 3:19 PM | 2 Comments | No TrackBacks
From: Sears
Subject Line: Say Thank You to a Hero
Date: Friday, December 12, 2008

This is the first email I've received with moving video! I'm not sure how they did it, but I'm impressed. There is also a button to "hear audio" or "watch the full video" which links to the landing page. Well done! Very attention grabbing.

View the email in action here.


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Comments

Its simply an animated gif. Since its a gif it doesn't have any sound, but they solved that by offering the "click here to hear audio", which it directs you to their landing page with a flash version of the video with audio. Very slick

Posted by: Jared | December 17, 2008 4:17 PM


I wonder why they changed the extension to .jpg...
Did you guys see how large the gif was? 4MB! It seems to be hosted on some super fast rack space site. I couldnt do anything like this with my host--tear :(

Posted by: Andrew | December 17, 2008 4:57 PM


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