Video in email!

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From: Sears
Subject Line: Say Thank You to a Hero
Date: Friday, December 12, 2008

This is the first email I've received with moving video! I'm not sure how they did it, but I'm impressed. There is also a button to "hear audio" or "watch the full video" which links to the landing page. Well done! Very attention grabbing.

View the email in action here.


Comments

Its simply an animated gif. Since its a gif it doesn't have any sound, but they solved that by offering the "click here to hear audio", which it directs you to their landing page with a flash version of the video with audio. Very slick


I wonder why they changed the extension to .jpg...
Did you guys see how large the gif was? 4MB! It seems to be hosted on some super fast rack space site. I couldnt do anything like this with my host--tear :(


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