From: Arden B.Subject Line: We're Lowering Our Prices...Get the Moto Jacket for Only $59 + Get $10 Off Every $50 or $25 Off Every $100 You Spend
Date: Monday, November 17, 2008
In the midst of these tough economic times, retailers have been looking for ways to entice shoppers to buy. I expected to see offers with discounted shipping and/or deep discounts. Arden B. surprised me with this message, that they were lowering all of their prices. A few weeks ago Harry & David sent out an email announcing reduced shipping costs and I've seen certain retailers offer some fairly substantial discounts but that's about as far as I expected retailers to go. I would imagine this tactic by Arden B. has hopefully increased their sales. I can't help but wonder if they lowered all their prices in hopes that they wouldn't have to offer deeper discounts to their customers. What are your thoughts on the subject, was this a good or a bad tactic for Arden B.?
