Clever Unsubscribe Option

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Company: Gardener's Supply Company

I don't unsubscribe to emails very often, but this website had a nice feature that I hadn't seen before; Instead of opting-out of the email, I was given the option to send my emails to a different email address. Coincidentally, this is exactly what I wanted to do. Customer saved, and it saved me an extra step!

It would be nice to see some additional options, like the ability to adjust email frequency. And I can't help but notice the dash in e-mail. But I'll still give them credit where due. :)

Comments

Great idea! Neiman Marcus actually gave me the option of choosing less emails. Try unsubscribing from their emails to check it out.


I like the dash in e-mail.


Ah, the ongoing email/e-mail debate. I think it's still acceptable both ways, but more people are leaning toward the non-hyphenated version. Here is an article from Chad White (email expert) on this very topic:

http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=59706


I love this idea! On the next round of website and email marketing changes I'm going to do this (plus the less-often frequency)


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