Dressing up for the junkyard

From: Bebe
Subject Line: Shop party dresses: holiday favorites and styles under $100
Date: Tuesday, November 11, 2008

From: Bebe
Subject Line: Get dressed for 30% LESS! Enjoy a limited-time offer on ALL your favorite dress styles.
Date: Tuesday, November 18, 2008

I get a lot of emails featuring models in formal dresses. I usually don't pay much attention to them because they aren't very visually interesting and because I don't attend many events that call for fancy garb. While the layout of these bebe emails is simple and similar to others, their industrial environmental shots are eye-grabbing. The sharp contrast between the delicate models in their sleek dresses and the urban junkyard scenes lets the dresses dazzle, and the story-spinning part of my mind wonders what's taken these ladies out into the dark parts of town in such sparkling apparel. bebe's imaginative angle is a worthy challenge for others to step it up and spice up their messages without having to go too crazy with layouts.