From: Starbucks.comSubject Line: Starbucks has nutritious ways to start your day
Date: Monday, September 15, 2008
I like that Starbucks used a letter format to notify rewards members of their new breakfast options; it lends a sense of importance to the content and a delivers a feeling of personal communication to the recipient. I was, however, somewhat disappointed when I didn't see Howard Schultz's name and signature at the bottom of the message. I've enjoyed reading articles about his intense turnaround efforts, and - as a Seattleite - I like listening to Howard anecdotes from baristas around town.
I personally was pleased to see the new food items last week; some of the previous options had looked - well - not so nutritious ;)...
