Shelf-Improvement

From: Abercrombie & Fitch
Subject Line: Exactly What They Want.
Date: Wednesday, December 5, 2007

From: FreePeople.com
Subject Line: Our Gift to You: Free Shipping!
Date: Monday, December 17, 2007

Here, I like how Abercrombie and Free People photographed a holiday gift mix on shelves and in cabinets. It gives the product more of an environmental, in-store feeling. Although these montage-type photos become difficult when one of the items featured goes out of stock!

I also can't resist but mention the "Our Gift to You" verbiage in the Free People subject line. Those most be four of the most overused words in holiday email, particularly when associated with Free Shipping. The thing is, they're rather charming and convenient! Please let me know if you've found something equally-useful and cute to communicate the same meaning; I'd love to hear some other options!