From: J.CrewSubject Line: New sale arrivals...
Date: Thursday, November 8, 2007
More than once I've mentioned that J.Crew does a great job writing direct, conversational copy. I guess they'd better, since so many of their emails rely solely on graphical text, like this one. It's your standard sale message, but I like that they say "now's a perfect time to take a five minute break..." They're not saying "shop now for your best selection, quantities are limited", which, after so many years of hearing it, is a phrase I practically find myself repeating in my sleep. Instead, they're directly addressing us as we are: in front of our computers, most likely working, weeding through our email. There's a freshness to thinking about and addressing recipients as they are that I really appreciate.
