Instructional Animation

By Lisa Harmon on November 2, 2007 9:57 AM | 2 Comments | No TrackBacks

From: Lands' End
Subject Line: $10 off Outerwear: do you know where your coat is?
Date: Friday, November 2, 2007

Happy Friday! Woo hoo!

This definitely isn't my favorite creative ever - it's kind of a flat sea of blah muted blue - but I'm interested in how animation is employed to walk recipients through how to use a website feature. Check it out here. I do believe this is the first time I've seen an image rotate in tandem with words highlighted within a paragraph, effectively pairing copy points with associated visuals. Neat idea.

Comments

I must be missing something, only seeing a rotating gif, doesn't seem to be in conjunction w/ anywhere I move my cursor. Thought the idea is intriguing and might be doable...

Posted by: Jonah Jones | November 8, 2007 2:15 PM

Wow! Nice - I too have never seen that!

Posted by: Eric | January 14, 2008 4:01 PM

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Instructional Animation

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