From: Me
Subject Line: WhatCounts to Publish Holiday Loyalty Marketing Practices Whitepaper
Date: Wednesday, October 24, 2007
This just in:
Visit WhatCounts.com this Friday to download their hot-off-the-press whitepaper on Holiday Loyalty Marketing Best Practices. I got a sneak peek earlier this week and was impressed by some of the innovative ideas included, particularly around RFM data and points-based email loyalty programs. There's been a good deal of talk about loyalty lately, and of course a huge emphasis on holiday, but this is the first time I've seen both topics considered simultaneously. I look forward to hearing your thoughts on the paper!
Enjoy,
Lisa
Subject Line: WhatCounts to Publish Holiday Loyalty Marketing Practices Whitepaper
Date: Wednesday, October 24, 2007
This just in:
Visit WhatCounts.com this Friday to download their hot-off-the-press whitepaper on Holiday Loyalty Marketing Best Practices. I got a sneak peek earlier this week and was impressed by some of the innovative ideas included, particularly around RFM data and points-based email loyalty programs. There's been a good deal of talk about loyalty lately, and of course a huge emphasis on holiday, but this is the first time I've seen both topics considered simultaneously. I look forward to hearing your thoughts on the paper!
Enjoy,
Lisa
