What's in it for me?

From: Customer Service
Subject Line: Garnet Hill requests your feedback
Date: Wednesday, April 4, 2007

Customers have come to expect something from a marketing email. Whether it's a special offer or just an aesthetically-pleasing experience, we're opening campaigns with the hope of satisfying a need.

Here, Garnet Hill asks something of us. By now, almost all retailers occasionally use email to solicit customer feedback. But to do so without including a special offer, message personalization, or even a visually-appealing creative execution just doesn't cut it these days. If you really want customers' feedback, give 'em a little something for it.