From: fredflare.comSubject Line: BEEP BOOP BEEP at fredflare.com
Date: Tuesday, April 10, 2007
Lately there's been lots of talk about making email more personal. But usually we're referring to dynamically dropping a customer's name into a "Welcome" field. I'd like to stress the importance of making emails more personal meaning human.
In a virtual landscape increasingly dominated by customized avatars and tricked-out social network profiles, it makes more and more sense to make a conscious effort to inject personality and authenticity into our electronic communications. Fredflare.com does it here! Instead of just featuring a half-naked model surrounded by an array of merchandise a la Abercrombie, they congratulate their employee of the month by featuring her in an email and allowing her to showcase her picks. This has so much more meaning for me as a consumer. I actually feel happy for Julie. How often do you feel happy for someone when you open a marketing message? Ain't that nice? What can you do to inject a little happiness into your email campaigns?
