Driving Brick-and-Mortar Traffic

By Lisa Harmon on April 12, 2007 5:49 PM | No Comments | No TrackBacks

From: Williams-Sonoma Home
Subject Line: Free Gift from Williams-Sonoma Home
Date: Thursday, April 12, 2007

I see a lot of retailers struggling with how to use the email channel to drive traffic to brick-and-mortar stores. I think Williams-Sonoma Home does a great job here. The Free Gift promotion gives shoppers a reason to both visit and make a purchase.

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Driving Brick-and-Mortar Traffic

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