Mudslinging

By Lisa Harmon on January 28, 2007 8:48 PM | 2 Comments | No TrackBacks
From: gap.com
Subject Line: Up to 70% Off: Last Chance to Shop Clearance
Date: Thursday, January 25, 2007

I hate to kick a brand while they're down, but how can Gap regain their glow when their logo looks like it's covered in mud? I'm not sure I've ever witnessed a company deface their own logo like this. Polish it off, for Pete's sake!

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Someone at Gap needs to be told that they are not Google, and should not be futzing with their logo! :)

Posted by: Tanya B. | January 29, 2007 10:05 AM


I agree. Why did they modify it? I don't get it. What is it supposed to convey? It's like they are purposely trying to destroy the brand. Next, are they going to try and juice their lime from "piperlime"?

Posted by: Alexander Sienkiewicz | February 3, 2007 4:15 PM


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