Easy-to-Use Photography

From: Piperlime
Subject Line: Wonderful work shoes and sale now up to 50% off.
Date: Wednesday, January 10, 2007

Here, Piperlime uses smart, propped silhouette photography. The propping both contextualizes the product and helps prevent the image from looking too austere. At the same time, this type of photography allows us to avoid some of the tricky creative production issues that come with using environmental shots, such as matching type and color blocks to the photo (which would be particularly difficult for a brand heavily drawn in lime), as well as manipulating the image to make overlaid type legible. Smart stuff!