You're Not My Friend

From: Lacoste
Subject Line: Happy Holidays to Lacoste's Friends and Family
Date: Monday, December 4, 2006

It's snowing gators! Look out!

This holiday season, I've received a flurry of "Friends & Family" special offers like this one, all from retailers that are not my family nor my friend. While I understand the desire to make customers feel special and deals seem exclusive, it doesn't make sense to claim an intimate connection with a subscriber who's never made a purchase before.

That won't stop me from using the discount though. Keep 'em coming.