For those of you that haven't heard the news, Gap Inc. has launched a new accessories brand: Piperlime. It is, in essence, a polished Zappo's: an online shoe shop featuring hundreds of brands other than Gap. I was initially surprised that Gap would become a middleman-merchant, but considering the fact that their own brands haven't been performing, while Zappos.com and other high-margin accessories retailers have been raking it in, I guess it makes sense. I wonder whether Piperlime has been in the works for long, or whether it was a quick, reactionary move?
So what about the Piperlime brand? Do fruit juice connections and conversational tones feel cute or stilted? Will the brand perform, or are we all already so jazzed with Zappos.com that we don't need a Zappos with lime? I'm extremely curious to see where things go with Piperlime, and would love to hear your thoughts.
From: BananaRepublic.com
Subject Line: Introducing our newest brand Piperlime and get $15 off.
Date: Thursday, November 9, 2006
From: Piperlime
Subject Line: Welcome to Fresh Juice from Piperlime.
Date: Thursday, November 9, 2006
From: Piperlime
Subject Line: Cute boots for kids and exciting new women's brands.
Date: Thursday, November 16, 2006
So what about the Piperlime brand? Do fruit juice connections and conversational tones feel cute or stilted? Will the brand perform, or are we all already so jazzed with Zappos.com that we don't need a Zappos with lime? I'm extremely curious to see where things go with Piperlime, and would love to hear your thoughts.
From: BananaRepublic.comSubject Line: Introducing our newest brand Piperlime and get $15 off.
Date: Thursday, November 9, 2006
From: Piperlime
Subject Line: Welcome to Fresh Juice from Piperlime.
Date: Thursday, November 9, 2006
From: Piperlime
Subject Line: Cute boots for kids and exciting new women's brands.
Date: Thursday, November 16, 2006
