Straightforward, Relevant & Compelling

By Lisa Harmon on May 5, 2006 8:55 PM | No Comments | No TrackBacks

From: Pottery Barn
Subject Line: Sale! New markdowns on summer style
Date: Friday, May 5, 2006

This is a great photography-based sale campaign. The copy is straightforward, the featured product is relevant, and the significantly marked-down prices (shown in red, as they should be) are compelling.

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Straightforward, Relevant & Compelling

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