From: Gymboree
Subject Line: Special Offers for Spring, Starting at $9.50
Date: Thursday, April 6, 2006
From: Old Navy
Subject Line: New Naturals-Get the Season's Must-Have Hues for Baby
Date: Tuesday, April 11, 2006
These Old Navy and Gymboree designs are remarkably similar, and they share the same fault: the graphical treatments overwhelm the featured product. I know how much we all love adding special touches to our designs, and we're currently seeing a trend that allows for more of that, but we shouldn't let these special touches obscure the items we're promoting. In both of these campaigns, I believe the customer and the business would have been better served by toning down the graphics and increasing the real estate allocated to the product imagery.
Comments
I'm glad I found your site! It's nice!
Posted by: Cathy | March 8, 2007 3:05 AM