Featuring Personalization

By Lisa Harmon on April 26, 2006 3:36 PM | No Comments | No TrackBacks

From: Williams-Sonoma
Subject Line: Just for Mom: Williams-Sonoma’s Personalized Apron
Date: Wednesday, April 19, 2006

Here, Williams-Sonoma does a great job of engaging the customer in personalizing a unique gift "just for mom". While many online retailers tout personalization, Williams-Sonoma really enrolls us as active participants in the personalization process. By featuring personalization process screenshots, they inspire us to envision "Mom's Name" spelled out on the bright apron color of our choosing, mentally guiding us halfway through product purchase before we even click through the EDM. Brilliant.

On a general note, the colors in this design are lovely.

Post a comment

If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.

* required field

*Name:
*Email Address:
URL:
	Remember personal info?
*Comments:

Featuring Personalization

Categories:

Recent Posts

Responsys Bloggers

Categories

Monthly Archives