From: Old NavySubject Line: This Week Only - Get $10 Off Any Purchase of $50 or More
Date: Monday, March 20, 2006
While the creative execution is nothing short of "blah" (I'm surprised this got past the business team without the addition of red!), I'm interested here in the print-out coupon tactic. Have you used it, is it effective, and in what context?
A physical coupon probably appeals to Old Navy's target audience: shoppers in search of a deal. However, how many of these value-oriented consumers have home printers?
Comments
What folks do not know is that they can quickly save a lot more money even on their everyday expenses if they just know how you can do it.
Posted by: korting | December 15, 2010 3:27 AM