July 2005 Archives

From: Red Envelope
Subject Line: Birthday, wedding or new baby?
Date: Tuesday, July 12, 2005

Here's a great example of an email that should never have been sent. Not just because it's a sloppy garage sale, but because there's NO MESSAGE. Even the subject line reflects this lack: "Birthday, wedding or new baby?"

From: Pottery Barn
Subject Line: New Markdowns on Select Items at Pottery Barn, plus our all-time, bestselling favorites
Date: Wednesday, July 6, 2005

Looks like PB's having a garage sale! The mish-mash of imagery and dull color pallete bore rather than inspire us.
I'm also going to guess that this EDM inspired a few calls to the call center; putting the "Additional Savings" promo ABOVE the Bestsellers body area leads us to think that the bestsellers themselves are on sale, when this is not the case.