Show, Don't Tell

By Lisa Harmon on March 24, 2005 6:59 PM | 1 Comment | No TrackBacks

From: babygap.com
Subject Line: New Summer Outfits & Free Shipping
Date: Tuesday, March 24, 2005

While I love the textured treatment and the old-fashioned photo corners, this comes down to a case of "show, don't tell." Rather than wasting precious real estate on descriptive copy no one will read, show images of the tropical-print tops and sporty shorts. Even though I think the photo corners are cute, if I don't see a product I like (and I don't like the bathing suit), I'm not gonna click through.

Comments

I like it, alot.

Posted by: Thomas Westcott | April 29, 2009 1:25 PM

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Show, Don't Tell

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