March 2005 Archives

From: Burberry
Subject Line: Signature Burberry iPod cases now available
Date: Thursday, March 31, 2005

I love how a luxury brand like Burberry can get away with such minimalist messages.

From: babygap.com
Subject Line: New Summer Outfits & Free Shipping
Date: Tuesday, March 24, 2005

While I love the textured treatment and the old-fashioned photo corners, this comes down to a case of "show, don't tell." Rather than wasting precious real estate on descriptive copy no one will read, show images of the tropical-print tops and sporty shorts. Even though I think the photo corners are cute, if I don't see a product I like (and I don't like the bathing suit), I'm not gonna click through.

From: Williams-Sonoma
Subject Line: Last-Minute Easter Savings at Williams-Sonoma Stores
Date: Thursday, March 24, 2005

Williams-Sonoma food photography is consistently great. This looks delicious!

From: PBteen
Subject Line: Get free shipping on Spring Break greats... at PBteen
Date: Monday, March 21, 2005

Fun and refreshing, just like Spring Break should be! Love the silly little "FREE SHIPPING" crab in the corner.