Why marketers need to be afraid of content marketing this Halloween (ebook)

Halloween is of course tomorrow and trick or treaters all across the land will be out and about in search of, well… treats. There will be lots of spooky sights and sounds and scary costumes and black cats and witches and ghosts and goblins and… Sorry, scared myself there for a second. Ok, I’m good. Hey […]


To boost confidence in mobile ROI, track what matters

Mobile is (still) having a moment, as most marketers will attest. Pundits say we’re now into the third annual “year of mobile,” and brands continue to experiment with push notifications, in-app advertisements and mobile-optimized shopping experiences. Yet marketers aren’t taking full advantage of mobile opportunities, largely because they don’t have the metrics to back their […]


Ditch the pitch! Why helping customers (instead of selling) is better

How much do you hate hearing a sales pitch? Admit it. We all hate it. Whether it’s a cold call, or a canned demo at a trade show or other event – that over-rehearsed, aggressive diatribe of qualifying questions and a spin for every possible answer can send potential customers running in the opposite direction, even […]


Achieving data-driven success with customer-centric initiatives

[[The following is a guest post from Andrea Ward, Vice President Marketing, Oracle Marketing Cloud]] For some time now marketers have been aware of the power of customer data, garnering insights to inform their future campaigns. From recent purchases and browsing history right through to a customer’s age, gender or maybe even their favorite holiday destinations, […]


How to increase revenue by using a tablet

[[The following is a guest post from Liora Berner, digital marketing manager at Pepperi.]] If you’ve been paying attention lately, you probably know that tablets are a boon to revenues in many industries. The most obvious benefactors are tablet and components manufacturers. Second is gaming – in fact researchers estimate that gaming revenues will reach $13.3 […]


Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook impinges on Twitter’s real-time territory Twitter is widely known as the social media platform to host real-time chats with experts and customers, but that reputation is in jeopardy since Facebook recently released a Q&A tool. Sony Masterworks promoted Jackie Evancho’s new album through an hour-long Facebook Q&A with great success, largely due to the […]


What sales and marketing can learn from Tommy Boy

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In […]


Drones and virtual reality: The emerging face of digital marketing

Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the coolest new gadgets to better reach their customers. Video marketing takes off Since its invention, video has been a powerful medium for brands to reach customers. Now, brands are shooting videos from […]


Email marketing: The Weekly Inbox volume 55

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Early […]


Weekly roundup: 5 digital marketing tips, trends and tactics

Snapchat for marketing: A boom or a flop? Brands such as GrubHub and Audi are already talking to customers on Snapchat, but without targeted ads, some are asking whether spending time and energy on the app is worth it. With many marketers heavily relying on the intel and data they have about their customers, a […]