2015-New-Year-HD-Wallpapers

Oracle Marketing Cloud and Econsultancy launch Marketing Budgets Report 2015

Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015, created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year and is a great opportunity to see whether you are facing similar challenges to the rest of the industry and […]

BG-email-marketing

Email marketing deliverability class is in session

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience, the Oracle Marketing Cloud Deliverability Operations Team […]

Content-Marketing

Managing pros and cons of outsourcing content marketing

In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. A recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. A vast majority, or 72%, of surveyed marketers say less than half […]

Clouds spelling out marketing in the sky

5 trends driving the Marketing Cloud revolution

Note: This is a guest post from John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner.  John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys […]

theweeklyinbox_blog_template-VALENTINES

Email marketing: The Weekly Inbox volume 69 (Valentine’s Day edition)

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Tomorrow is of course Valentine’s Day. Love is in the air and all […]

Valentines-Day

In honor of Valentine’s Day some relationship advice for marketers

The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!) Valentine’s Day is right around the corner, so cue in the comparative content! This year we put together a […]

High_Five_06_blue

High five! Our top 5 blog posts from January 2015

Welcome to The High Five! We like to think of it as a “greatest hits” compilation of our most popular marketing blog posts from the previous month. Here are the top Marketing Cloud Blog posts from January 2015: 1. Placing beacons within digital marketing strategy: Three considerations for successful beacon deployments – Part 1 Beacons […]

old school auto

5 things marketers can learn from the auto industry

As the economic recession of 2008 set domestic automakers scrambling to adjust to the financial repercussions of the mortgage crisis, the industry made bold moves to embrace online marketing. Pioneers in online advertising, the auto industry has been one of the most successful innovators in spreading their marketing message across the digital marketplace. There are […]

the number 4

4 things for your business you can (kind of) do yourself

Web design, posting to social media, search engine optimization (SEO)? There many elements to the tech side of business you can do yourself—at least to some degree. This doesn’t mean you shouldn’t hire an SEO agency or consider a social media manager if the social side of your business really takes off. However, leaning too much […]

email-marketing

Email marketing: The Weekly Inbox volume 68

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. For the […]