Q and A

Q&A with Ardath Albee: Driving smart marketing with digital relevance

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy […]

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Using customer data to inform your personalization strategy

Editor’s Note: Today’s post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order […]

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Data driven marketing: Understanding and measuring your total ROI

Editor’s Note: Today’s post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed),  “The New Rules […]

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Email marketing: The Weekly Inbox volume 71 (St. Patrick’s Day edition)

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Today of course is St. Patrick’s Day so here are some appropriately-themed […]

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Are You listening to your customers? Advice on customer feedback from founders on feedback

When Guitar Hero’s Charles Huang began reviewing customer service emails for his new product, Dance Dance Revolution, he saw something he didn’t expect. Dance Dance Revolution’s users were so intelligent, their suggestions about how to fix their dance pads were directly usable. Huang gathered up the suggestions, flew to China, and used the suggestions to […]

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Celebrate the 2015 Markie Award finalists!

Ed. note: This is a guest post written by Adrian Chang, Senior Manager, Customer Programs Oracle Marketing Cloud. It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience, April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and […]

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5 digital marketing campaigns to inspire women

The 8th of March 2015 marks International Women’s Day, globally celebrating women’s achievements in a call for greater equality. This year’s theme is “Make it Happen,” encouraging effective action for advancing and recognising women. Over the course of history, marketing has played a significant role in advancing various causes – equality for women included – […]

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Email marketing: The Weekly Inbox volume 70

Please forgive my AWOL status the past few weeks re: The Weekly Inbox. I was consumed by the new cast of Dancing With the Stars and working on algorithms to see if I can predict the winner. The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services […]