weekly inbox

Email marketing: The Weekly Inbox volume 63 (Holiday edition)

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. We are deep into the holiday season of course and Christmas is […]

Christmas-Packages

How to have very merry data this holiday season

There are probably countless marketers out there who would never put the word “merry” and “data” together in the same sentence. The reason being these same marketers are dealing with data that is, well, not very merry and in many cases quite Scrooge-like as their data causes them to see ghosts in their sleep. Fortunately […]

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Black Friday: Gone but not forgotten

[[This is a guest post from Tom Webster, Vice President at Edison Research]] As you probably know by now, Black Friday 2014 saw some disappointing news for retailers, as the National Retail Federation announced that both the number of people shopping on Black Friday had declined (down 5.2% year over year) and the amount they […]

guesswork

Taking the guesswork out of marketing – A case study

“Your guess is as good as mine.” How many times do you think that phrase is said/has been said aloud by a marketer in a conference room across the globe at any one given moment in time when it comes to truly knowing and understanding their customers? Hundreds? Thousands? More? I certainly don’t expect anyone […]

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Which TV Show matches your Data Utilization Strategy?

One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.”  In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do […]

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Share Your Marketing Flair! Call for Nominations – 2015 Markie Awards

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience, April 1, 2015 in Las Vegas. We are accepting submissions for the 2015 Markie Awards NOW through January 15, […]

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Data management: Essential best practices for getting started

Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A […]

email-marketing

Email marketing: The Weekly Inbox volume 62

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. How […]

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Courting your customer: Relationship advice for marketers

Automation has made it easier for marketers to distribute content, but the content itself needs more attention. It’s important to plan and create content that truly resonates with and delivers value and utility to a target audience. As content marketing strategists, we help determine how our clients can engage with and cultivate a relationship with […]

Content-Marketing

5 ways to create more content TODAY

Throw a rock and you’ll hit a marketer talking about content marketing (please note that our Legal friends advise that you don’t try this at home). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant […]