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What sales and marketing can learn from Tommy Boy

Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. I have found that it helps readers make a connection between a given marketing-related topic and something completely unrelated and otherwise trivial. In […]

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Drones and virtual reality: The emerging face of digital marketing

Digital marketing is taking a technological leap forward. From virtual reality headsets like Oculus Rift to drones, marketers are getting their hands on the coolest new gadgets to better reach their customers. Video marketing takes off Since its invention, video has been a powerful medium for brands to reach customers. Now, brands are shooting videos from […]

email-marketing

Email marketing: The Weekly Inbox volume 55

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Early […]

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Weekly roundup: 5 digital marketing tips, trends and tactics

Snapchat for marketing: A boom or a flop? Brands such as GrubHub and Audi are already talking to customers on Snapchat, but without targeted ads, some are asking whether spending time and energy on the app is worth it. With many marketers heavily relying on the intel and data they have about their customers, a […]

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Celebrate the 2014 Markie Award Winners!

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards, presented at Modern Marketing Experience Europe this week in London. Hosted by General Manager, Kevin Akeroyd at the Hilton Metropole London, the 2014 Markie Awards recognize marketers who […]

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F1 Racing and Data: The Developments, Challenges & Rewards

[[This is a guest post from Jonathan Riemer, Director, Global Marketing Campaigns; Senior Writer for the Oracle Marketing Cloud]] Modern Marketing Experience Europe kicked off Tuesday in London with a rousing round of opening keynotes.  First, there were the stimulating developments around where the future of marketing technology is headed; and second, the amazing stories from […]

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4 questions to ask before dumping Facebook

As Facebook makes yet more changes to how information is shared and made available on news feeds, we all debate: is Facebook still worth it for my business? In a phenomenon dubbed “reachpocolypse” by tech bloggers and social media commentators, it seems that the days of free traffic are long behind us and “pay to […]

Content-Marketing

Delivering relevant content in context: How RS Components optimised its email marketing newsletters

In this hyper-connected world, consumers are demanding more and more from retailers. Not only do we expect brands to remember our product interests and shopping preferences, consumers are increasingly looking for retailers to extend their customer service into the realms of publishing as retailers like ASOS and Net-a-porter launch high end glossy magazines. When retailers […]

AnnHandley

Q&A with Ann Handley: Because every marketer Writes!

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless […]

email-marketing

Email marketing: The Weekly Inbox volume 54

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Yoga! […]