email-marketing

Email marketing: The Weekly Inbox volume 59 (Thanksgiving edition)

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Next Thursday is of course Thanksgiving here in the United States which […]

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Weekly roundup: 5 digital marketing tips, tricks and tactics

All screens are not created equal Marketers know their customers use a variety of devices at any given time. People browse the web on their phones while watching TV, for example. The challenge is to engage those audiences across platforms — and to accurately measure the results of multiscreen marketing initiatives. Read more at 1to1 […]

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Movember your data! How you can support the cause

[[The following is a guest post by Chloe Basterfield, Marketing Manager at Oracle Marketing Cloud]] This Movember boys and girls we are growing our Mos to raise awareness for prostate cancer. The great cause got us marketer’s thinking… Getting your marketing data in order is not unlike Movember facial hair grooming. We figured the same principles can […]

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How 4 companies find and create value from open data

Marketers know they need to build campaigns around the ever-growing amount of customer information at their fingertips. But there’s more data than what they’re capturing from email opt-ins and online browsing history. Open data, which is freely available for anyone to use, is a trove of information that — if used correctly — adds even more […]

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The most modern marketers in the world live here

In today’s digitally empowered age, marketing has become one of the most progressive functions within an organisation – it has transformed from an intuitive art to a predictable science. With a rapidly expanding array of technology and communication channels, as well as an increasingly demanding and savvy consumer, today’s marketer needs to embrace innovation in […]

email-marketing

Email marketing: The Weekly Inbox volume 58

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here are some emails that caught my eye this past week. Brew […]

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Weekly roundup: 5 digital marketing tips, tricks and tactics

Facebook assuages data fears Facebook not only has to assure individual users of their privacy—the social network is working hard to let advertisers know their customer data is safe. As hacks and breaches become the norm, brands are hesitant to grant access to information. In addition to getting marketers comfortable with its platform, Facebook is […]

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Take advantage of the connected device holiday shopping spree

Black Friday is a little more than two weeks away, and consumers are gearing up for another holiday shopping craze. The latest tech gadgets are always near the top of the holiday gift guide pile, and this year is no different. The Internet of Things is all the buzz this year, judging by the prominence […]

big-data

Don’t be daunted by data: Modern Marketing Essentials Guide to Data Management [new ebook]

[[The following is a guest post from Jonathan Riemer, Director of Global Marketing Campaigns and Senior Writer for the Oracle Marketing Cloud]] For marketers the saying “Be careful what you wish for” is apropos when it comes to managing the various sources of data used to learn about their audiences. Despite the promise of digital […]