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The CMO Technology Conundrum And How To Solve It

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” —Bill Gates Given the vast array of technology, data points, channels, and tactics available, new technology and marketing automation […]

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Modern Marketing Essentials Guide to Social Media Marketing (eBook)

It’s here. It’s now. It’s unfiltered. And it can’t be turned off! Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. While it’s been compared to other evolved channels—such as TV and radio—the special appeal of providing a means of “talking back” […]

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The marketing of choice for consumers: Trust

Consumers head to the grocery store each week, with no idea where the food they’re buying originated. While many shoppers may assume the lettuce and tomatoes they’re buying were sourced from local farmers, in actuality that’s rarely the case. In fact, as a recent blog from GrubHub points out, the food in grocery stores usually […]

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Celebrate the 2015 Markie Award Winners!

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud announced the winners of the 2015 Markie Awards, presented at Modern Marketing Experience last week in Las Vegas. Hosted by SVP and General Manager, Kevin Akeroyd, Andrea Ward, Vice President, Marketing and Adrian Chang, Senior Manager, Customer Programs at The Palazzo, the […]

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Q&A with Ardath Albee: Driving smart marketing with digital relevance

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy […]

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Using customer data to inform your personalization strategy

Editor’s Note: Today’s post comes courtesy of Ashley Chavez, Director of Marketing at Get Smart Content.  In today’s highly-competitive marketplace, it’s never been easier for buyers to be confused by generic company messaging, lose interest in a product, and move on to a competitor that better understands their needs. Savvy marketers realize that in order […]

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Data driven marketing: Understanding and measuring your total ROI

Editor’s Note: Today’s post comes courtesy of Daniel Newman, President of Broadsuite, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed),  “The New Rules […]

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Email marketing: The Weekly Inbox volume 71 (St. Patrick’s Day edition)

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Today of course is St. Patrick’s Day so here are some appropriately-themed […]

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Are You listening to your customers? Advice on customer feedback from founders on feedback

When Guitar Hero’s Charles Huang began reviewing customer service emails for his new product, Dance Dance Revolution, he saw something he didn’t expect. Dance Dance Revolution’s users were so intelligent, their suggestions about how to fix their dance pads were directly usable. Huang gathered up the suggestions, flew to China, and used the suggestions to […]