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Ironing out the rough spots in a marketing world full of wrinkles (Guide)

A few weeks ago we released our latest and greatest “essential” – the Modern Marketing Essentials Guide to Cross-Channel Marketing. This eBook was created specifically to address the fact that 78% of customers receive a fragmented experience as they move from channel-to-channel, according to research from Accenture. The eBook provided valuable insights including: Where you and your […]

Content-Marketing

Announcing the Content Pros Podcast and Episode 1 with Jay Baer

I’m really excited to announce that we’ve joined forces with Convince and Convert and Sysomos SVP Marketing Amber Naslund to create a brand new podcast, Content Pros. Each episode will feature one of the world’s best content marketers and we dive into their content marketing strategy, their content marketing plan, how they structure content analytics and […]

Q and A

A Cross-Channel Marketing Q&A with a professor of marketing

Last week we proudly launched the latest in our Modern Marketing Essentials Series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The reason we chose this particular topic to be our next “essential” is quite simple: The customer experience as we know it is broken, out of order, or at best on life support. Regardless of what side […]

email-marketing

Email marketing: The Weekly Inbox volume 66

The Weekly Inbox is a collection of email marketing messages from across the retail, travel/hospitality and financial services industries that caught my eye for being clever, forward thinking, creative or just plain awesome. Welcome back to the next installment of The Weekly Inbox. Here’s some emails that caught my eye this past week. Ol’ Blue […]

Cross Channel engine

When it comes to Cross-Channel Marketing, the experience is the engine (eBook)

For those of you who have been keeping score at home and following along, by now you know of our “driving” theme as it relates to our new Modern Marketing Essentials Guide – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The Guide that promises to help all marketers provide the seamless cross-channel experience ALL consumers […]

Content-Marketing

Recapping 2014 in Content Marketing

We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing […]

Attribution #2

When it comes to Cross-Channel Marketing, attribution is riding shotgun (eBook)

Two days ago we launched the newest addition to our Modern Marketing Essentials series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. Why this particular topic? Because the cross-channel experience is broken. If you don’t believe me maybe you’ll believe the Accenture research which revealed that 78% of customers receive a fragmented experience as they move from channel-to-channel […]

Data Drivers - Seat

When it comes to Cross-Channel Marketing, data is in the driver’s seat (eBook)

Yesterday we launched the newest addition to our Modern Marketing Essentials series – the Modern Marketing Essentials Guide to Cross-Channel Marketing. The guide is a highly useful for marketers looking to repair the broken customer cross-channel experience as witnessed by the 78% of customers who state they receive a fragmented experience as they move from channel-to-channel according to research […]

Intregrated-marketing

Modern Marketing Essentials Guide to Cross-Channel Marketing (eBook)

Remember when you were a kid and you heard the word “essential?” It oftentimes had to do with vitamins, right? The whole “Flintstones kids”- remember? Now that we’re all grown up and living and playing in the world of marketing the word “essential” takes on new meanings. It is under that guise that we created […]

asia

The state of marketing in Asia

[[This is a guest post written by David Ketchum, CEO and Founder at Current Asia]] Marketers worldwide know that the dynamics of business have changed, and that the customer journey from awareness, to consideration, to purchase, to loyalty is no longer linear and manageable. They also increasingly use the marketing technologies and platforms that can automate […]