May 11, 2012 8:00 AM

Responsys Interact 2012: It's a Wrap!

Posted by Laura Schierberl
Last week, we welcomed over 1,000 attendees to Responsys Interact 2012 in San Francisco for an incredible three days packed with keynotes, breakout sessions, a private concert with Earth Wind and Fire, networking, training, parties and more. It's always great... read more
May 8, 2012 7:30 AM

A Different Approach to the Win-back Email

Posted by Angela Thurmond
Mint.com, May 7, 2012, 8:04 AM Subject Line: Listen to what our users say about Mint   Here's an interesting approach to a win-back campaign from Mint.com, a free service that offers help with personal finance and budget management.... read more
May 7, 2012 4:38 PM

3 Reasons Why Relationship Marketers Need Display

Posted by Scott Jones
About a month ago, I had the pleasure of taking part in the 'Future of display advertising' panel at ad:tech Melbourne alongside Marc Barnett from ninemsn and Paul Fisher, CEO of IAB Australia. We came together to discuss the role... read more
May 2, 2012 6:36 AM

To Step Up Their Email Program, JC Penney Moves Sideways

Posted by Angela Thurmond
JC Penney, February 19, 2012, 6:56 PM Subject Line: Hello, Sunshine!   Has anyone else noticed what JC Penney emails are looking like lately? The iconic department store chain has been stepping up their email creative over the last... read more
April 30, 2012 8:00 AM

charity: water - Inspiring a Grassroots Movement Through Digital Marketing

Posted by Laura Schierberl
This post is part of a blog series leading up to Responsys Interact 2012 about how our customers are re-writing the rules of marketing. charity: water is using transparency, digital experiences and long-term customer engagement to redefine the non-profit model... read more
April 27, 2012 8:00 AM

How Scottrade Leverages Marketing Automation to Onboard New Customers

Posted by Laura Schierberl
This post is part of a blog series leading up to Responsys Interact 2012 about how our customers are re-writing the rules of marketing. The day of manual standalone campaigns is over. Today, marketing is about a series of personalized,... read more
April 25, 2012 8:00 AM

How Schwan's is Using Email and Mobile to Drive Customer Engagement

Posted by Laura Schierberl
This post is part of a blog series leading up to Responsys Interact 2012 about how our customers are re-writing the rules of marketing. Schwan's Home Service, America's largest home food delivery service of high quality frozen foods, has been... read more
April 23, 2012 8:41 AM

Why Display Retargeting is a No Brainer for Relationship Marketers

Posted by Laura Schierberl
This post is part of a blog series leading up to Responsys Interact 2012 about how our customers are re-writing the rules of marketing.  Until now, display advertising has been a high cost, low return game: marketing to many... read more
April 18, 2012 8:55 PM

Shrinking Subject Lines?

Posted by Alex Madison
Though the email industry has long since set the best practice for subject line length somewhere between 35 and 70 characters, today's Twitter-ized world shows a landscape shifting toward shorter subject lines. In fact, a recent Informz study found that... read more
April 18, 2012 10:40 AM

Bazaarvoice Social Summit 2012 Review

Posted by David Hibbs
Last week I attended the Bazaarvoice Social Summit in Austin, Texas. It was a good conference focused on the power of user generated content to help sell and influence purchases. Here's a few key stats that demonstrate just how powerful... read more

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