William Morris is the Director of Mission
Control, the innovative new hub of social
media strategy and analytics from Gatorade.
In his role, he leads the social media
engagement and monitoring function while
supporting the digital media practice for
Gatorade across Sports Marketing, Branded
Entertainment, and Product Innovation.

Reddit, co-founded by Alexis Ohanian and friend Steve Huffman, has become one of the World Wide Web’s most striking examples of democracy in action. Founded in 2005, it grew a user base of tens of thousands and quickly attracted the attention of publisher Condé Nast, which acquired it in 2006.

Julie’s research covers telecommunications and consumer mobility; she has an end-to-end understanding of consumer wireless, encompassing consumer behavior, devices, networks, carrier strategy, content, applications, and mobile as a marketing channel. Julie’s research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, The Onion, and has appeared on CBS, NBC, and PBS.

Shar is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships.She is widely quoted in publications such as The New York Times, Fortune, and The Wall Street Journal and has appeared on National Public Radio. Shar’s specific areas of emphasis include email marketing, online advertising, search engine marketing, ad serving and targeting, mobile marketing, and in-game advertising.

Heather Blank is a seasoned online marketing executive with over 14 years of experience. Heather, the Vice President of Strategic Services, joined in 2006 and now oversees a team of strategic, analytic and deliverability consultants. She and her team work with clients to improve their email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their "seducible moment" and develop email strategies to improve their program's performance.

Andrew Priest leads and manages Responsys account management, professional services, and customer support operations. He has spent more than 20 years in the software industry, with more than a decade of direct experience leading worldwide professional services and customer care organizations. Prior to Responsys, Andy was Executive Vice President of Customer Operations at Open Harbor, Senior Vice President of Professional Services at Epiphany, and Senior Vice President of Worldwide Field Operations at Brightware, Andy has also held executive and senior management positions at Informix, Red Brick Systems, Information Builders, and HP.

Lisa Harmon is a principal and founding partner of Smith-Harmon, a Responsys company. A sought-after speaker on email creative best practices, Lisa is an Email Marketing Roundtable moderator, chairs the Email Experience Council Design Committee, and actively contributes to The Email Insider, edm.smith-harmon.com, and blog.emailexperience.org.

Dan Springer has been the CEO and a member of the Board of Directors of Responsys since 2004. Previously, Dan was the Managing Director of Modem Media and responsible for general management of the agency’s western United States operations. Prior to Modem Media as the CEO of Telleo, Inc., Dan refocused the business from online advertising to business partnerships with leading brands like Taco Bell. Previously, Springer was the Chief Marketing Officer and General Manager for NextCard, where he built the fastest-growing credit card in history. He started his career as a consultant at McKinsey & Company and DRI/McGraw-Hill.  Dan holds an MBA from Harvard University and a BA in Mathematics and Economics from Occidental College.

Scott Olrich is responsible for Responsys’ go-to-market and sales strategies and leads the strategic direction for all of the company’s marketing products and services. A revolutionary who views marketing as a competitive weapon, Scott has more than 15 years of experience in the Internet, ASP, and consulting environments as a strategist, marketer, and high-impact executive. In 2010 Scott was recognized by The CMO Institute as one of the top 10 CMOs in the country.

Chad White is the founder and author of the Retail Email Blog, the number one read retail email blog, and an authority on email marketing strategies and trends in the retail industry. He regularly writes research reports on email marketing best practices, is an Email Insider columnist for MediaPost, and an active member of the Email Experience Council.